NFBD ALL-STAR FOOTBALL GAME
One of the largest All-Star game on East Coast for High School seniors
More than a game
Problem: Athletes develop platforms & influence but never receive direction on how to leverage it for good
Solution: Panels & Keynotes: Engaging conversations on social impact & responsibility in sports from current & former pro players workshops: Role model development, effective online leadership, emotion intelligence
The game: Appealing event with large attendance centered around a positive message
The results: game attendance, social media numbers and players
Jordon encourages athletes to learn to love the things average people hate to do. He challenges them to make the grind a lifestyle by adjusting their daily habits to align with their goals.